Privacy Notice
Who we are
Hybrid Financial is a trading style of AssetLend Ltd who are Principal Lenders and Finance Brokers based in 760 Eastern Avenue, Newbury Park, London, IG2 7HU. We act as a lender for Personal Asset Secured Loans and as a broker for our customers for Residential Mortgages, Commercial Finance and Protection. AssetLend Ltd is Authorised and Regulated by the Financial Conduct Authority (FRN 810886).
How we will use the information about you
Here at AssetLend we take your privacy seriously and will use your personal information in several ways which will help us;
1. make lender decisions,
2. for fraud prevention,
3. for audit,
4. for statistical analysis,
5. credit reference checks
We may share your information with, and obtain information about you from, credit reference agencies or fraud prevention agencies. Information you provided may be put onto a register of claims and shared with other insurers to prevent fraudulent claims.
We will not disclose your information to any company outside of AssetLend except to help prevent fraud or if required by law to do so.
For further information on how your information is used, how we maintain the security of your information and your rights to access/alter and change information we hold on you, please contact info@asset-lend.co.uk.
Additional Marketing
However, from time to time we would like to contact you with detail of other offers or services we provide. If you consent to us contacting you for this purpose please tick to say how you would like us to contact you.
☐ Post
☐ Phone
☐ Text
☐ Automated Call
Your Personal Data:
What we need
AssetLend will be what is known as the ‘controller’ and the ‘processer’ of the personal data you provide to us. We collect personal data about you which may also include any special types of information or location-based information.
We also gather
Name, address, email, dependents, financial status, and other relevant information
Why we need it
We need to know your basic personal data to provide you with an accurate recommendation for your personal circumstances. We will not collect any personal data from you we do not need to provide and oversee this service to you.
For processing of data to be lawful under GDPR, AssetLend use;
(a) Consent: the individual has given clear consent for you to process their personal data for a specific purpose.
(b) Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.
(c) Legal obligation: the processing is necessary for you to comply with the law (not including contractual obligations).
What we do with it
Automated Decision Making: AssetLend will pass your data captured to lenders/funders/banks whom may use automated decision-making in respect of your application for finance. We will only collect the minimum amount of data needed and have a clear retention policy for the profiles we create.
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or any significant affects. You can request human intervention and challenge a decision made this way by contacting Danny Nota (Director) at info@asset-lend.co.uk.
All the personal data we use is controlled by AssetLend in the UK, however, for the purposes of IT hosting and maintenance, this information is located on servers within the European Union. No 3rd parties have access to your personal data unless the law allows them to do so. We have a Data Protection regime in place to oversee
the effective and secure processing of your personal data. More information on this framework can be found www.asset-lend.co.uk.
Your data is stored electronically on our cloud encrypted server. Our server is based in the UK.